Pragmatic Marketing
A framework for practical marketing is based on delivering products that customers want and understanding their needs. It involves conducting interviews with potential customers, creating an initial prototype of the product and then testing it with them to make sure it meets their needs. The process continues through the entire life cycle of the product.
One approach is a bit flirting with relativism. It suggests that the truth isn't as crucial as it was traditionally thought to be. Another approach is more cautious in its use of relativism and prioritizes the speech-act project and justification.
Track and trace
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During the pandemic, many companies realized that they didn't have visibility from the beginning to the end of their supply chain. This has led to a surge in the demand for intelligent, scalable track and trace technologies that can provide more reliable, accurate information about the performance of a supply chain. These new technologies could make the supply chain more resilient to future disruptions and safeguard consumers' health.
Serialisation is a feature that can be added to your CMMS to improve the tracking and trace capabilities of your company. This will ensure that every item has a unique identifier that can be tracked and recorded in real-time. This can help you comply with regulatory requirements like those related to food safety. You can examine and analyze the data using an online platform like MaintainX that integrates with your CMMS.
The term "track and trace is a bit confusing as it sounds similar to "follow the track." However it is a completely different procedure, and involves recording the entire journey of a vehicle or a shipment. The data is then made available to all parties involved in the supply chain, including the customer. This gives the customer more confidence in their delivery and allows them to check whether the item was damaged or lost during transport.
At each stage of the transportation process most parcels are digitally scanned. The information is then accessible online, and customers can view the status of their shipment at any time. Both the shipping companies and customers will have the best shipping experience. This enables them to provide the service at a cheaper price.
Counterfeit detection
Counterfeiting and grey market diversion cost businesses trillions of dollars each year1. It damages brands' reputations, undermines trust and, for food products and medicines, can harm the health of the public. To stop this from happening, real-time item-level tracking is vital. Digital authentication is usually reserved for products that are expensive because of its expense.
Pragmatic's leading visual detection technology powers a complete suite of counterfeit prevention products that work in tandem to protect your business. It's based on our patented Visual-AI stack and offers the ability to be flexible and scalable in detecting counterfeits for your platforms and marketplaces. Our solution is quick, accurate, and easy to use.
It detects and identifies the various forms of fake documents, from banknote "paper" to digital images. The system analyzes several features such as watermarks and microprinting to confirm that your items are genuine. This way, you'll be able to keep your customers safe and ensure that your goods conform to the standards of quality required. This will boost your profits and customer confidence. The system is also mobile and can be utilized at any point of sale.