Pragmatic Marketing
Pragmatic marketing is a framework that focuses on understanding customers and
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One approach tries to embrace relativism, implying that truth isn't as crucial a philosophical concept as it has been taken to be. Another approach is more cautious about relativism, focusing on the speech-act and
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Track and trace
Track and trace is a crucial supply chain management tool that allows businesses to know the exact location of their goods at all times. This information allows companies to improve their logistics workflows, reduce costs and save time. Additionally, it helps them improve quality and efficiency. It also reduces the need for manual inventory checks and counts. It also helps to avoid production interruptions due insufficient or inferior quality raw materials or appliances.
In the aftermath of the pandemic, many businesses realized that they didn't have a clear view from beginning to end of their supply chain. This has resulted in a rise in the demand for intelligent, scalable track and trace technology that provide more reliable and accurate information about the performance of supply chains. These new technologies are able to make the supply chain more resilient to future disruptions and safeguard consumers' health.
Serialisation is a feature that can be integrated into your CMMS to enhance the tracking and trace capabilities of your company. This will ensure that each item has a unique identifier that can be recorded and tracked in real-time. This will help you meet the requirements of regulatory agencies for
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The term "track and trace is a bit confusing as it sounds similar to "follow the track." However this is a distinct method, and it involves recording the travel of a vehicle or a shipment. All parties in the supply chain have access to this information, including the customer. This gives the customer more confidence in their delivery and allows them to check whether it was damaged or lost during transit.
![image](https://pragmatickr.com/wp-content/uploads/2024/05/%EC%98%AC%EB%A6%BC%ED%91%B8%EC%8A%A4-%EA%B2%8C%EC%9D%B4%ED%8A%B8.png)
At every stage of the process of transport most packages are scanned digitally. The details are later made available online for customers to verify the status of their shipment at any time. This makes the shipping experience more enjoyable for both the customer and the carriers. This also lets them offer this service at a lower price.
Counterfeit detection
Counterfeiting and grey market diversion cost businesses trillions of dollars each year1. It costs brands their reputation and undermines trust. It also, for food products and medicines, can harm the health of the public. In-real-time, traceability of items is crucial to combat this menace. Digital authentication is usually reserved for products that are expensive due to the cost.
Pragmatic's leading visual detection technology powers a complete collection of counterfeit prevention tools that work in tandem to protect your business. It is based on the Visual AI stack and provides the ability to scale and adapt to changing counterfeit detection for your marketplaces and platforms. Our solution is fast, accurate and simple to use.
It detects and identifies all types of fake documents, from banknote "paper" to digital images. The system evaluates a variety of aspects like watermarks and microprinting to ensure that your items are authentic. This way, you'll be able to protect your customers and ensure that your products are in compliance with the quality standards required by law. This will increase the profits you earn and boost confidence of your customers. The system can be utilized anyplace.